Keeping it real when you have to balance game advertising and authenticity

Coke’s old slogan was “It’s the real thing.” And that’s a good thing to keep in mind when coming up with promotions and marketing programs that are targeted at gamers. Balancing authenticity and advertising was the subject of a fireside chat at our recent GamesBeat 2015 conference, where GamesBeat’s Jeff Grubb interviewed Twitch’s Greg Vederman […]